vendredi 20 juillet 2012

Quand la question du coût du travail en France se transforme en cache-misère …

Grand chantier de Nicolas Sarkozy durant sa présidence, le coût du travail est pour beaucoup de nos patrons et de nos politiques, la principale cause du chômage en France et donc une variable d'ajustement simple et efficace.

Mais les études se suivent et ne ressemblent pas, entre coût général du travail plus élevé en France qu’en Allemagne mais coût horaire dans la filière automobile plus bas en France qu’en Allemagne, il y a de quoi y perdre son latin. Et encore, on ne parle pas de productivité, de fiscalité etc... autant le dire tout de suite les comparaisons internationales sont difficiles.

Et si la question du coût du travail n’était qu’un feu de paille ? car il faut bien le comprendre le coût du travail n’est qu’une des composantes de la production.

La meilleure compétitivité est celle produite par l’excellence des produits proposés. Nos chers industriels devraient plutôt se poser la question suivante : « pourquoi nos produits ne se vendent-ils pas ? »
  • Stratégie des entreprises
  • Attractivité des produits

Il ne faut pas négliger cette productivité hors-prix qui garantira à la France une position sur les marchés internationaux à bien plus long terme qu’un simple avantage compétitif basé sur le coût du travail.


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